Overview
An ambitious, intelligent, and very readable guide to understandingour present and our future."-Harry Beckwith, author of Selling theInvisible
No one can foretell the future. Or can they? There are many whopurport to-and they are making a fortune. From meteorologists toinvestment advisers, prognosticating professionals are part of amultibillion-dollar industry. No longer merely fortunetellers, theyare fortune sellers, offering us a commodity we're more than eagerto buy: the future.
In this piercing and provocative expose, business consultant andforecasting expert William Sherden casts an unblinking eye on thebooming business of predicting the future, separating fact fromfallacy to show us not only how best to use the forecasts we'regiven, but how to "select the nuggets of valuable future advicefrom amongst the $200 billion worth of mostly erroneous futurepredictions put forth each year.
No one can foretell the future. Or can they? There are many whopurport to-and they are making a fortune. From meteorologists toinvestment advisers, prognosticating professionals are part of amultibillion-dollar industry. No longer merely fortunetellers, theyare fortune sellers, offering us a commodity we're more than eagerto buy: the future.
In this piercing and provocative expose, business consultant andforecasting expert William Sherden casts an unblinking eye on thebooming business of predicting the future, separating fact fromfallacy to show us not only how best to use the forecasts we'regiven, but how to "select the nuggets of valuable future advicefrom amongst the $200 billion worth of mostly erroneous futurepredictions put forth each year.
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