The Marketing / Accounting Interface - 9781138192881

ISBN: 9781138192881
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Overview

When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in accordance with their own norms.

In his seminal 1956 paper on general systems theory, the economist Kenneth Boulding referred to the phenomenon of "specialised ears and generalised deafness", which can be seen to exist when marketing managers are financially illiterate or when financial managers lack the necessary insights to design, implement and operate accounting systems which are useful to marketing managers in carrying out their roles.

It is increasingly difficult to attach credence to the idea of marketing managers who lack financial skills, or financial managers who fail to relate to the context in which marketing managers operate. Understanding the marketing/accounting interface is therefore important in generating emergent properties from the interaction of marketers and accountants whereby the whole is greater than the sum of the parts. The chapters in this volume seek to address this challenge.

This book was originally published as a special issue of the Journal of Marketing Management.

This book title, The Marketing / Accounting Interface - 9781138192881, ISBN: 9781138192881, by Robin Roslender, Richard M.S. Wilson, published by Taylor & Francis (January 21, 2016) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Robin Roslender, Richard M.S. Wilson
Format:
Paperback
Pages:
232
Publisher:
Taylor & Francis (January 21, 2016)
Language:
English
ISBN-13:
9781138192881
Weight:
16oz
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_240521044251542-20240521.xml
Folder:
TAYLORFRANCIS
List Price:
$61.99
Series:
Key Issues in Marketing Management
Case Pack:
1
As low as:
$55.79
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Audience:
College/higher education
Country of Origin:
United States

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