Overview
Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.
This book title, The Media Handbook (A Complete Guide to Advertising Media Selection, Planning, Research, and Buying), ISBN: 9781032671369, by Helen Katz, published by Taylor & Francis (April 3, 2025) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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