Overview
Authors Hurd and Nyberg go inside companies to see the valueproposition in practice. Combining case studies and analysts’insights with common sense and surprisingly simple ideas forgrowth, The Value Factor shows how companies transforminformation into a competitive asset. Hurd and Nyberg have accessto some of the top companies in every industry and from around theworld. In this book, they share their unique perspective on whatthe innovators are doing to get ahead and stay aheadin today’s tough business environment and how topcompanies are meeting challenges and turning them into growthopportunities.
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