Overview
An eye-popping, unauthorized expos? of the House of Barbie
From Boise to Beijing, Mattel's toys dominate the universe. Itsno-fun-and-games marketing muscle reaches some 140 countries, andits iconic products have been a part of our culture forgenerations. Now, in this intriguing and entertaining expos?,New York Times bestselling author Jerry Oppenheimer placesthe world's largest toy company under a journalistic microscope,uncovering the dark side of toy land, and exploring Mattel'soddball corporate culture and eccentric, often bizarre, cast ofcharacters.
Based on exclusive interviews and an exhaustive review of publicand private records, Toy Monster exposes Mattel'stake-no-prisoners, shark-infested corporate style. Throughout thisscrupulously reported, unauthorized portrait, you'll discover howdangerous toys are actually nothing new to Mattel, and why itsfearsomely litigious approach within the brutal toy business hashelped their products dominate potential rivals such as Bratz.
- Introduces you to the larger-than-life personalities that haveshaped Mattel's eccentric world
- Offers an inside look- from an experienced author-at thescandals that have been a part of this iconic company
- Jerry Oppenheimer is also the author of Madoff with theMoney, an in-depth look at Bernie Madoff the man and hisbillion dollar scam
Engaging and accessible, Toy Monster shows you whytoday's toy business isn't always fun and games.
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