Overview
āWith community and sisterhood at its center, Wildflower teaches us that against all odds, we can overcome.āāRupi Kaur, New York Times bestselling author of milk and honey
A BLOOMBERG AND HARPERāS BAZAAR BEST BOOK OF THE YEAR
Aurora Jamesās life is a great American āsuccess storyāāprecisely because it looks so different from others weāve seen. Scouted as a teen model, James struggled with body image and became disenchanted by the industryās objectification of women and commodification of race. After sheād hit rock bottom, dropping out of high school and being arrested for street racing, she was forced to reshape her life. A slew of fashion-related jobs led James to discover the power of the runway, and she started her own business in a flea market: a sustainable fashion line showcasing traditional African designs that would become an award-winning international brand.
Already a rising star and trailblazer in fashion, she posted a revolutionary idea in the wake of George Floydās murder that challenged retailers to commit 15 percent of their shelf space to Black businesses. This became the Fifteen Percent Pledge, one of the fastest-growing social justice nonprofits. To date, more than two dozen of the worldās most recognized retailers have taken the pledge, redirecting $14 billion in annual revenue to Black and BIPOC brands.
Wildflower is the riveting story of how Aurora James made an indelible mark on the American economic system and a rallying cry for those eager to make change.
This book title, Wildflower (A Memoir), ISBN: 9780593239476, by Aurora James, published by Crown (May 7, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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