10 Ways To Screw Up An Ad Campaign (And How to Create Ones That Work)

10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chock-full of real life examples, provides readers with a guide to avoiding the most frequently made mistakes in advertising. It covers everything from how to select and work with advertising counselors to evaluating which media to use, and when, to how you can “out advertise” the competition—even if you can’t outspend them. In addition to strategies for your creative and media campaigns, 10 Ways to Screw Up an Ad Campaign addresses the most critical item of all—how to effectively measure the success of your advertising.

This book title, 10 Ways To Screw Up An Ad Campaign (And How to Create Ones That Work), ISBN: 9781598690828, by Barry H Cohen, published by Adams Media (August 10, 2006) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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