Overview
A compelling fable that distills the essence of genius marketingstrategies
The "King of Positioning" Jack Trout presents the story of PJBigdome, a newly appointed CEO looking for a new way tosuccessfully learn about marketing. Luckily, within his PC lurks agenie with vast experience in the particulars of marketing (havinghelped out with some of the biggest marketing successes ever). AsBigdome finds answers to his most important questions, the readerlearns the secrets of successful marketing, such as: the essence ofmarketing; how much stock to put into research; how to evaluateadvertising; how to allocate budgets; and much more. A Genie'sWisdom allows Trout, a famed business visionary, to distill hisyears of management and marketing experience into an entertainingand educational yarn that reveals today's essential practices.
The "King of Positioning" Jack Trout presents the story of PJBigdome, a newly appointed CEO looking for a new way tosuccessfully learn about marketing. Luckily, within his PC lurks agenie with vast experience in the particulars of marketing (havinghelped out with some of the biggest marketing successes ever). AsBigdome finds answers to his most important questions, the readerlearns the secrets of successful marketing, such as: the essence ofmarketing; how much stock to put into research; how to evaluateadvertising; how to allocate budgets; and much more. A Genie'sWisdom allows Trout, a famed business visionary, to distill hisyears of management and marketing experience into an entertainingand educational yarn that reveals today's essential practices.
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