Overview
A Long Stride tells the story of how John Walker and a succession of ingenious and progressive business leaders embraced their Scottish roots to walk confidently on an international stage. By doing things their own way, Johnnie Walker overturned the conventions of late Victorian and Edwardian Britain, survived two world wars, and flourished despite prohibition and the Great Depression to become the first truly global whisky brand, revolutionizing the world of advertising along the way. Ultimately the story is a testament to how an obsession with quality and a relentless drive to always move forward created the most recognized Scotch whisky brand in the world.
This book title, A Long Stride (The Story of the World's No. 1 Scotch Whisky), ISBN: 9781838852078, by Nicholas Morgan, published by Canongate Books (November 3, 2020) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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