Overview
To get the best answerāin business, in lifeāyou have to ask the best possible question. Innovation expert Warren Berger shows that ability is both an art and a science.
It may be the most underappreciated tool at our disposal, one we learn to use well in infancyāand then abandon as we grow older. Critical to learning, innovation, success, even to happinessāyet often discouraged in our schools and workplacesāit can unlock new business opportunities and reinvent industries, spark creative insights at many levels, and provide a transformative new outlook on life. It is the ability to questionāand to do so deeply, imaginatively, and ābeautifully.ā
In this fascinating exploration of the surprising power of questioning, innovation expert Warren Berger reveals that powerhouse businesses like Google, Nike, and Netflix, as well as hot Silicon Valley startups like Pandora and Airbnb, are fueled by the ability to ask fundamental, game-changing questions. But Berger also shares human stories of people using questioning to solve everyday problemsāfrom āHow can I adapt my career in a time of constant change?ā to āHow can I step back from the daily rush and figure out what really makes me happy?ā
By showing how to approach questioning with an open, curious mind and a willingness to work through a series of āWhy,ā āWhat if,ā and āHowā queries, Berger offers an inspiring framework of how we can all arrive at better solutions, fresh possibilities, and greater success in business and life.
This book title, A More Beautiful Question (The Power of Inquiry to Spark Breakthrough Ideas), ISBN: 9781620401453, by Warren Berger, published by Bloomsbury USA (March 4, 2014) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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