A Touch of the Madness (How to Be More Innovative in Work and Life . . . by Being a Little Crazy)

ISBN: 9781637744239
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$24.95
SKU:
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Overview

Legendary movie producer Larry Kasanoff knows firsthand that massive success requires taking big risks—it paid off for him with blockbusters Terminator 2: Judgment Day and Dirty Dancing, and other feature films.

Now, he’s sharing behind-the-scenes stories and hard-won wisdom to help creatives thrive in any industry.

Larry will be the first to tell you that excelling in any creative field requires taking big risks. It means embracing your crazy side: the most unique, boldest, and bravest part of you, and your greatest asset when it comes to creating something truly original.

In A Touch of the Madness, Larry uses firsthand memories from working on some of Hollywood’s biggest blockbusters, including Terminator 2: Judgment Day, Platoon, True Lies, Dirty Dancing, and the Mortal Kombat film series, to show you the three principles that form the foundation of a thriving career in any industry:

  • Create a great idea that will excite your audience

  • Ask as many times (and as many people) as it takes to get a “yes”

  • Play while you work—don’t forget to have fun

    Companies and organizations tend to be comfortable with the tried and true. But customers are attracted to what’s new, different, and better. To be innovative, you have to be a little crazy. A Touch of the Madness will help you embrace your wildest creative impulses and live your dreams—without anyone holding you back.

    While major retailers like Amazon may carry A Touch of the Madness (How to Be More Innovative in Work and Life . . . by Being a Little Crazy), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

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    Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of A Touch of the Madness (How to Be More Innovative in Work and Life . . . by Being a Little Crazy).

  • Product Details

    Author:
    Lawrence Kasanoff
    Format:
    Hardcover
    Pages:
    168
    Publisher:
    BenBella Books (September 12, 2023)
    Imprint:
    BenBella Books
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9781637744239
    ISBN-10:
    1637744234
    Weight:
    9.44oz
    Dimensions:
    5.5" x 8.25" x 0.8"
    File:
    Eloquence-SimonSchuster_07012025_P8788807_onix30_Complete-20250701.xml
    Folder:
    Eloquence
    List Price:
    $24.95
    Pub Discount:
    55
    Case Pack:
    52
    As low as:
    $17.22
    Publisher Identifier:
    P-SS
    Discount Code:
    D

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