A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management - 9781529795172

ISBN: 9781529795172
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$83.00
SKU:
9781529795172
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Pre-order this book today and they will ship when released on Apr 14th 2025

Overview

Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.

This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.

Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School. 

This book title, A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management, ISBN: 9781529795172, by Michael Beverland, Pinar Cankurtaran, published by SAGE Publications (April 14, 2025) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Michael Beverland, Pinar Cankurtaran
Format:
Hardcover
Pages:
160
Publisher:
SAGE Publications (April 14, 2025)
Release Date:
April 14, 2025
Language:
English
Audience:
College/higher education
ISBN-13:
9781529795172
ISBN-10:
1529795176
Dimensions:
5" x 8"
File:
Corwin-org_sage_onix30_new_US_20241018-20241024.xml
Folder:
Corwin
List Price:
$83.00
Pub Discount:
50
Series:
Very Short, Fairly Interesting & Cheap Books
Case Pack:
20
As low as:
$63.08
Publisher Identifier:
P-CORWIN
Discount Code:
E

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