Overview
Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics. Examples are provided throughout with coverage of student-friendly brands such as Apple, Facebook and Google and their role in international marketing practices today. The author draws on history and the colonial era as well as illustrating the failure of American brands to break into other markets. There are also gritty, thought-provoking examples around racial divides in Asia and Australia.
Need another "VSFI" book? Browse the series here
This book title, A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing - 9781526456861, ISBN: 9781526456861, by A. J. Earley, published by SAGE Publications (August 29, 2019) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing - 9781526456861 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing - 9781526456861 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!