Overview
AC/DC tells the little-known story of how Thomas Edisonwrongly bet in the fierce war between supporters of alternatingcurrent and direct current. The savagery of this electrical battlecan hardly be imagined today. The showdown between AC and DC beganas a rather straightforward conflict between technical standards, abattle of competing methods to deliver essentially the sameproduct, electricity. But the skirmish soon metastasized intosomething bigger and darker. In the AC/DC battle, the worst aspectsof human nature somehow got caught up in the wires; a silent,deadly flow of arrogance, vanity, and cruelty. Following the pathof least resistance, the war of currents soon settled around thatmost primal of human emotions: fear. AC/DC serves as anobject lesson in bad business strategy and poor decision making.Edison's inability to see his mistake was a key factor in his lossof control over the ?operating system? for his futureinventions?not to mention the company he founded, General Electric.
This book title, AC/DC (The Savage Tale of the First Standards War), ISBN: 9780787982676, by Tom McNichol, published by Wiley (August 12, 2013) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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