Overview
Create meaningful relationships that translate to betterbusiness
Access to Asia presents a deeply insightful framework fortoday's global business leaders and managers, whether travelingfrom Toronto to Taipei, Baltimore to Bangalore, or San Francisco toShanghai. Drawing from her extensive experience and globalconnections, author Sharon Schweitzer suggests that irrespective oftheir industry, everyone is essentially in the relationshipbusiness. Within Asia, building trust and inspiring respect arevital steps in developing business relationships that transcendbasic contractual obligations. Readers will find in-the-trenchesadvice and stories from 80 regional experts in 10 countries,including China, Hong Kong, India, Japan, and Korea.
- Discover the unique eight-question framework that provides richinterview material and insight from respected cultural experts
- Track cultural progress over time and highlight areas in needof improvement with the Self-Awareness Profile
- Learn the little-known facts, reports, and resources that helpestablish and strengthen Asian business relationships
Effective cross-cultural communication is mandatory for today'ssuccessful global business leaders. For companies and individualslooking to engage more successfully with their counterparts inAsia, Access to Asia showcases the critical people skillsthat drive global business success.
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