Ad Women (How They Impact What We Need, Want, and Buy)

Format: Hardcover
ISBN: 9781591026723
List Price $29.00 Up to 49% OFF

FREE Ground Shipping in US

Expect Delivery in 4-10 weekdays

Brand New Books

Lock in your price today! Prices tomorrow are NOT GUARANTEED.
$29.00
List Price
$17.69
Your Price Per Book
39%
Discount
Total for 25 copies: $442.25 Save $282.75

Found a lower price on another site? Request a Price Match

Minimum Order: 25 copies per title

true
Select QTYQuantity:
Quantity
Price
Discount
25-99
$17.69
39%
100-249
$17.11
41%
250-499
$16.82
42%
500-999
$15.95
45%
1000+
$14.79
49%

Minimum Order $100 / 25 copies per title, no exceptions

Not ready to place your order?

Prices change daily. Order now!

Need A Quote?  Request a quote

$29.00
SKU:
9781591026723
Availability:
471.25
Minimum Purchase:
25 units
Bulk Pricing:
Buy in bulk and save

Minimum Order: 25 copies per title

true

Overview

Most of the workers in advertising, the media, retail, and fashion are women. Holding key marketing and advertising positions, women shape the basic promotional appeal of almost every consumer product in America.
How did the advertising business go from a handful of women in a manā€™s world to women working in virtually every mass consumer goods industry in America in the space of the twentieth century? Ad Women tells the story of how women have risen to the top of the advertising profession. Anyone who has followed the rise of Mad Men's Peggy Olson from secretary to copywriter will be interested in the story of her real-life counterparts.
Juliann Sivulka, a former marketing communications manager and now an advertising educator, describes how, at the beginning of the twentieth century, the recognition of women as primary consumers resulted in the hiring of more women to promote products aimed at the womenā€™s market. At that time manufacturers began to emphasize color, fashion, and style, while advertising embraced a new language of persuasion aimed at women consumers. Soon agencies were recruiting an ensemble of businesswomenā€”copywriters, product designers, merchandisers, fashion and beauty experts, home economists, editors, and publicists. Through close collaboration with manufacturers, mass media, and retailers, they participated in developing strategies to convince women to buy goods and wove their selling messages into womenā€™s reading, shopping, housework, and leisure activities.
Sivulka follows three key periods in the history of American advertising, which represent eras of major social change for women (1880-1920, the 1920s, and the 1970s). She discusses the effect on advertising of such controversial issues as the womenā€™s movement, minorities, and consumer activism, and devotes an entire chapter to the contributions to advertising of African American, Hispanic, and Asian American women in the twentieth century.
Copiously illustrated with portraits of early ad women and examples of their work, this thoroughly researched and engagingly written survey of women in advertising will fascinate marketing students, womenā€™s studies scholars, and everyday consumers.

This book title, Ad Women (How They Impact What We Need, Want, and Buy), ISBN: 9781591026723, by Juliann Sivulka, published by Prometheus Books (November 25, 2008) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Ad Women (How They Impact What We Need, Want, and Buy) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Ad Women (How They Impact What We Need, Want, and Buy) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
Juliann Sivulka
Format:
Hardcover
Pages:
415
Publisher:
Globe Pequot (November 25, 2008)
Language:
English
ISBN-13:
9781591026723
ISBN-10:
1591026725
List Price:
$29.00
Audience:
General/trade
Weight:
16oz
Dimensions:
6" x 9" x 0.5"

Ordering Details

  • Product Availability: Typically, all books are in stock and ready to ship. If a title becomes unavailable unexpectedly, you will be contacted with 24 business hours.
  • Standard Shipping: FREE Shipping via ground transportation within the continental United States.
  • Estimated Delivery: Most orders deliver within 4-10 business days from order date (excluding weekends and holidays). Orders shipping to Alaska or Hawaii should allow a minimum of 3 weeks for delivery.
  • Rush Shipping: Deliver in 5 business days from order date (excluding weekends and holidays).
  • Important Note: Books ship from various warehouses and may receive multiple cartons to fill the complete order. Do not assume your order is shipping from Portland, OR.
  • Payment Terms: Visa, MC, Amex, PayPal, Purchase Orders and P-Cards can be used to purchase online. Check and wire-transfer payments are available offline through Customer Service
Customer Reviews
0.0 Based on 0 Reviews
5 ā˜…
0% 
0
4 ā˜…
0% 
0
3 ā˜…
0% 
0
2 ā˜…
0% 
0
1 ā˜…
0% 
0
Write a Review Ask a Question

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
More Details
  • Trust Guard - Security Scanned
    Website is Security Scanned Security Scan Passed:
    Scan Frequency:
  • Trust Guard - Malware Scanned
    No Malware Detected Malware Scan Passed:
    Scan Frequency:
  • Trust Guard - SSL Scanned
    Active SSL Certificate Encrypted By:
    Expiration Date:
Need Help? šŸ˜Š