Advanced Database Marketing (Innovative Methodologies and Applications for Managing Customer Relationships)

While the definition of database marketing hasn�€�t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems

This book title, Advanced Database Marketing (Innovative Methodologies and Applications for Managing Customer Relationships), ISBN: 9781032837192, by Koen W. De Bock, Kristof Coussement, published by Taylor & Francis (June 24, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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