Advertising and Marketing in Theater - 9781502634306

The show will go on, but it won't matter if no one is there to watch it. Populating the audience falls to people in advertising and marking, who generate publicity that is both free and purchased. This book focuses on some of the methods of these key people on whom the success of the show depends.

This book title, Advertising and Marketing in Theater - 9781502634306, ISBN: 9781502634306, by George Capaccio, published by Cavendish Square Publishing, LLC (December 30, 2017) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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