Advertising and Public Relations Research - 9780765636065

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

This book title, Advertising and Public Relations Research - 9780765636065, ISBN: 9780765636065, by Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley, published by Taylor & Francis (February 28, 2014) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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