Overview
The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
This book title, Advertising for Account Holders (RLE Marketing) - 9781138787032, ISBN: 9781138787032, by Nigel Linacre, published by Taylor & Francis (August 22, 2014) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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