Overview
The world of advertising can seem like a daunting placeābut it doesnāt have to be. Advertising for Dummies coaches you through the process and shows you how to:
- Identify and reach your target audience
- Define and position your message
- Get the most bang for your buck
- Produce great ads for every medium
- Buy the different media
- Create buzz and use publicity
- Research and evaluate your competition
Advertising for Dummies offers newbies a real-world look at the ins and outs of advertisingāfrom online and print to TV, radio, and outdoor formatsāto show you how you can easily develop and execute a successful campaign on any budget. Plus, youāll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
This book title, Advertising For Dummies, ISBN: 9780470045831, by Gary Dahl, published by Wiley (January 3, 2007) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Advertising For Dummies books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Advertising For Dummies books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!