Overview
This new edition includes coverage of social media campaigning, nano-targeting strategies in a fragmented electorate, and thorough analysis of the 2016 presidential campaign. It examines the candidatesā use of Twitter, concerns over falsehoods and deception, the impact of ads and debates on candidate perceptions, and the new risks to democratic elections brought about by these campaigns.
This book title, Air Wars (Television Advertising and Social Media in Election Campaigns, 1952-2016), ISBN: 9781506329833, by Darrell M. West, published by SAGE Publications (March 31, 2017) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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