Overview
Combining social, corporate and graphic history, this new hardcover edition of 40s ads follows America's development through the anxieties of war to the buying-frenzy of peace. These colorful signs of the times feature both blasts from the past and many brand names still going strong today. It’s hard to believe that the company who made your ultra-compact mobile phone was once advertising portable radios with “Motorola: More radio pleasure for less money,” or that Electrolux didn’t have any qualms about using Mandy, the portly black maid, to promote their new silent refrigerators: “Lor-dy, it sure is quiet!”
Through motorcars, cigarettes, lipsticks and cans of Cambell's soup, this is an at once entertaining and eye-opening survey of the fears, fads and dreams that characterized a decisive decade.
This book title, All-American Ads of the 40s, ISBN: 9783836551311, by Jim Heimann, W.R. Wilkerson, Benedikt Taschen, published by TASCHEN (July 15, 2014) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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