All-Inclusive TV (How Booming Brands Are Reimagining TV Advertising)

ISBN: 9781642252828
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$15.99
SKU:
9781642252828
Availability:
279.75
Minimum Purchase:
25 units
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Product Details

Author:
Chuck Hengel
Format:
Paperback
Pages:
150
Publisher:
Advantage Media Group, Inc. (June 29, 2021)
Language:
English
ISBN-13:
9781642252828
ISBN-10:
1642252824
Dimensions:
5.98" x 9" x 0.32"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20250917125450-20250918.xml
Folder:
TWO RIVERS
List Price:
$15.99
Case Pack:
52
As low as:
$9.11
Publisher Identifier:
P-PER
Discount Code:
C
Country of Origin:
United States
Pub Discount:
60
Weight:
7.36oz
Imprint:
Advantage Media Group
Audience:
General/trade

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Overview

IS TELEVISION ADVERTISING YOUR NEXT BOLD MOVE?
Americans are watching more video content than ever—nearly six hours a day on average. A closer look at how audiences are consuming content reveals that video is a broad category including streaming, digital, and linear TV and that these alternatives are much more integrated than many acknowledge.
All-Inclusive TV reframes the conversation about video content to prove that traditional TV inventory not only fits within the current media marketplace but retains the power to transform brands and businesses beyond expectation. Chuck Hengel shows how data science, automation, and artificial intelligence help linear TV measure and optimize ad campaigns, achieve the accountability sought by modern marketers, and create a targeted, rich advertising opportunity.
If you’re trying to build a brand, gain visibility, or attract new customers, linear TV continues to be a smart bet for the big impact it can have on both performance marketing and brand building.

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