Overview
All Thumbs provides a very simple, yet practical guide to help companies ranging from small Mom and Pop shops to multinational corporations to build multi-level campaign-driven, mobile brand experiences designed for maximum effectiveness, while at the same time providing a strategic overview of how mobile marketing fits into an overall brand and media campaign.
This book title, All Thumbs (Mobile Marketing that Works), ISBN: 9781137279279, by Michael Dru Kelley, published by Palgrave Macmillan (August 5, 2014) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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