Overview
Dell Computers revolutionized the PC market when the company formedan alliance between Intel and FedEx. Through this partnership, Dellwas able to mass-customize and deliver computers faster than mostof its competitors.
With monthly losses around $1 million, USAir decided to join forceswith British Airways. Through this alliance, USAir became a globalplayer in the airline industry, and gave both companies the abilityto save millions in annual costs by incorporating joint purchasingof services, fuel, aircraft, and more.
Strategic alliances are becoming more and more essential to theviability of a company. These alliances are pervasive throughoutthe corporate landscape and have a big impact on the way businessis conducted across the globe. Written by strategy experts from theUniversity of Virginia's prestigious Darden School, AllianceCompetence combines the latest research and case studies to explorethe key aspects necessary to develop a successful alliance.
Enhanced by a five-year study of global companies, this book offersunique insights about building the foundations of alliancecompetence. These competencies provide firms with a source ofsustainable competitive advantage that will help them compete moresuccessfully in global markets. Through actual "war stories" theproblems and challenges that alliances tend to face are revealed,as well as concrete suggestions for managing through theevolutionary cycle.
After examining all the research available, the authors introduce aprocess they've developed called The No Blame Review? (NBR). Thiscollaborative, nonjudgmental process helps alliances constructivelyconfront times when the alliance seems off track. The NBR createsan objective, nonthreatening, and non-value-laden opportunity foralliance managers and strategic sponsors on both sides to raise,investigate, and review serious issues. It also allows partners tocheck the alliance's vital signs and to make a determination thatall systems are in alignment. This process provides the mostpositive approach to conflict resolution.
The insight, real-world examples, and research featured in AllianceCompetence will give you the tools and diagnostics necessary forlocating potential allies and creating a successful alliance.
"A thoughtful, experience-based exploration of the subtleties andnuances that must be addressed when entering into complex alliancerelationships. Required reading!" -Lawrence M. Small, President andCOO, Fannie Mae
"From global service enterprises to e-business start-ups, firms inthe future will win or lose by how well they manage their alliancestrategies. This book is a gold mine of valuable perspectives,useful advice, and practical checklists that will help you tilt thegame in your favor. Read it and, more importantly, use it todevelop your own alliance competence." -Benjamin Gomes-Casseres,Director, MBA Program, Brandeis University and author,
The Alliance Revolution
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