Overview
Dan Ariely, the New York Times bestselling author of Predictably Irrational, and illustrator Matt R. Trower present a playful graphic novel guide to better decision-making, based on the authorās groundbreaking research in behavioral economics, neuroscience, and psychology.
The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decision-making. Now, in Amazing Decisions, his unique perspectiveāinformed by behavioral economics, neuroscience, and psychologyācomes alive in the graphic form. The illustrator Matt R. Trowerās playful and expressive artwork captures the lessons of Arielyās groundbreaking research as they explore the essential question: How can we make better decisions?
Amazing Decisions follows the narrator, Adam, as he faces the daily barrage of choices and deliberations. He juggles two overlappingāand often contradictoryāsets of norms: social norms and market norms. These norms inform our thinking in ways we often donāt notice, just as Adam is shadowed by the āmarket fairyā and the āsocial fairy,ā each compelling him to act in certain ways. Good decision-making, Ariely argues, requires us to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome. Amazing Decisions is a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life.
This book title, Amazing Decisions (The Illustrated Guide to Improving Business Deals and Family Meals) - 9780374536749, ISBN: 9780374536749, by Dan Ariely, Matt R. Trower, published by Farrar, Straus and Giroux (July 23, 2019) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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