Overview
This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.
This book title, An Introduction to Quantitative Research Methods for Marketing (Tools and Techniques Using SPSS and R), ISBN: 9781032525648, by Ahmad Daryanto, published by Taylor & Francis (June 3, 2025) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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