Overview
Descubre los secretos de las empresas más longevas del mundo para superar la adversidad y triunfar en la incertidumbre.
Se aproxima una crisis. No importa cuándo leas esto.
En el último siglo hemos sufrido grandes recesiones, guerras mundiales y locales, malas decisiones políticas que han derivado en conflictos en diferentes sectores, problemas con las materias primas, de abastecimiento y de distribución, competencia desleal... incluso dos pandemias mundiales. Añade las posibles crisis internas: económicas, de liderazgo, personal, reputación o sucesión, y tendrás un escenario explosivo difícil de superar. Pues bien, hay empresas que han superado todo esto. Algunas, incluso, sobrepasan los doscientos años de antigüedad.
Extraer los conocimientos atesorados por las organizaciones más longevas del mundo, innovar con herramientas y técnicas adaptadas a los nuevos contextos e implementar una nueva filosofía empresarial, es la esencia de este manual anticrisis con el que conseguirás preparar tu organización para afrontar cualquier adversidad económica, de liderazgo o de reputación.
ENGLISH DESCRIPTION
Explore the secrets of the oldest companies in the world to overcome adversity and succeed in the face of uncertainty.
A crisis is coming. It doesn’t matter when you are reading this.
In the last century we have suffered major recessions, world and local wars, lousy political decisions that have brought conflicts in different sectors, problems with commodities, with supplying and distribution, unlawful competition... even two world pandemics. Add up the possible internal crises: financial, of leadership, personal, of reputation, or succession, and you will have an explosive setting, hard to live through. Well, there are a few enterprises that have overcome all of this. Some have even lasted for over two-hundred years.
Extracting the treasured knowledge of the oldest organizations in the world, innovating with tools and techniques adapted to new contexts, and implementing a new corporate philosophy is the essence of this anti-crisis manual with which you will prepare your company to face any financial, leadership, or reputational setback.
Se aproxima una crisis. No importa cuándo leas esto.
En el último siglo hemos sufrido grandes recesiones, guerras mundiales y locales, malas decisiones políticas que han derivado en conflictos en diferentes sectores, problemas con las materias primas, de abastecimiento y de distribución, competencia desleal... incluso dos pandemias mundiales. Añade las posibles crisis internas: económicas, de liderazgo, personal, reputación o sucesión, y tendrás un escenario explosivo difícil de superar. Pues bien, hay empresas que han superado todo esto. Algunas, incluso, sobrepasan los doscientos años de antigüedad.
Extraer los conocimientos atesorados por las organizaciones más longevas del mundo, innovar con herramientas y técnicas adaptadas a los nuevos contextos e implementar una nueva filosofía empresarial, es la esencia de este manual anticrisis con el que conseguirás preparar tu organización para afrontar cualquier adversidad económica, de liderazgo o de reputación.
ENGLISH DESCRIPTION
Explore the secrets of the oldest companies in the world to overcome adversity and succeed in the face of uncertainty.
A crisis is coming. It doesn’t matter when you are reading this.
In the last century we have suffered major recessions, world and local wars, lousy political decisions that have brought conflicts in different sectors, problems with commodities, with supplying and distribution, unlawful competition... even two world pandemics. Add up the possible internal crises: financial, of leadership, personal, of reputation, or succession, and you will have an explosive setting, hard to live through. Well, there are a few enterprises that have overcome all of this. Some have even lasted for over two-hundred years.
Extracting the treasured knowledge of the oldest organizations in the world, innovating with tools and techniques adapted to new contexts, and implementing a new corporate philosophy is the essence of this anti-crisis manual with which you will prepare your company to face any financial, leadership, or reputational setback.
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