Overview
Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.
Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.
Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.
Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
This book title, Applied Marketing Analytics Using Python, ISBN: 9781529684162, by Gokhan Yildirim, Raoul V. Kübler, published by SAGE Publications (May 12, 2025) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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