Dubai's Burj Khalifaāthe worldās tallest buildingālooks nothing like Microsoftās Office Suite, and digital surround sound doesnāt work like a citywide telecommunication grid. Yet these engineering feats have much in common.
Applied Minds explores the unique visions and mental tools of engineers to reveal the enormousāand often understatedāinfluence they wield in transforming problems into opportunities. The resulting account pairs the innovators of modern historyāThomas Edison, the Wright brothers, Steve Jobsāwith everything from ATMs and the ZIP code system to the disposable diaper.
An engineer himself, Guru Madhavan introduces a flexible intellectual tool kit called modular systems thinking as he explains the discipline's penchant for seeing structure where there is none. The creations that result from this process express the engineer's answers to the fundamental questions of design: usefulness, functionality, reliability, and user friendliness.
Through narratives and case studies spanning the brilliant history of engineering, Madhavan shows how the concepts of prototyping, efficiency, reliability, standards, optimization, and feedback are put to use in fields as diverse as transportation, retail, health care, and entertainment.
Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we apply strategies borrowed from engineering to create useful and inspired solutions to our most pressing challenges.
This book title, Applied Minds (How Engineers Think), ISBN: 9780393239874, by Guru Madhavan, published by W. W. Norton & Company (August 3, 2015) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Applied Minds (How Engineers Think) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Applied Minds (How Engineers Think) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!