Overview
This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.
This book title, Appraisal and the Transcreation of Marketing Texts (Persuasion in Chinese and English), ISBN: 9781032269368, by Nga-Ki Mavis Ho, published by Taylor & Francis (May 27, 2025) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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