Overview
- the influence of reference groups in the service industry of Singapore
- the moderating effect of switching costs on the relationship between service performance and customer satisfaction in the Thai cultural and business setting
- how multinational professional service firms in South Korea have achieved success
- the emotional impact of store atmosphere on Chinese customers in a leisure service setting
- the rapid development of services in Asia, and how to effectively market intangibles to various kinds of consumers
This book title, Asian Dimensions of Services Marketing - 9780789016911, ISBN: 9780789016911, by Esther Tang, Ricky Chan, Susan Tai, published by Taylor & Francis (March 13, 2002) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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