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Assemblage (The Art and Science of Brand Transformation)

ISBN: 9781646871254
List Price: $28.95

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SKU:
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Minimum Order: 25 copies per title

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Overview

“Probst’s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete … A fascinating—and surprisingly fun—wide-angle look at advertising.— Kirkus Reviews (starred review)


Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in.

Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.

Assemblage will show you

  •  Why perception is the truth and how to shape people’s perceptions
  •  Why we relate to antiheroes, villains, and saviors
  •  How brands can reassure consumers about their past, present, and future
  •  How to leverage data and insights to deliver a personalized, human-centric consumer experience
  •  How brands can make a positive impact on people, society, and the economy

Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.

This book title, Assemblage (The Art and Science of Brand Transformation), ISBN: 9781646871254, by Probst Emmanuel, published by Ideapress Publishing (January 24, 2023) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Assemblage (The Art and Science of Brand Transformation) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Probst Emmanuel
Format:
Hardcover
Pages:
240
Publisher:
Ideapress Publishing (January 10, 2023)
Language:
English
ISBN-13:
9781646871254
ISBN-10:
1646871251
Dimensions:
6" x 9"
File:
TWO RIVERS-PERSEUS-Perseus_Distribution_Customer_Group_Metadata_20230417172635-20230417.xml
Folder:
TWO RIVERS
List Price:
$28.95
Case Pack:
32
As low as:
$15.92
Publisher Identifier:
P-PER
Discount Code:
B

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