Assemblage (The Art and Science of Brand Transformation)

ISBN: 9781646871254
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SKU:
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Availability:
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Minimum Purchase:
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Overview

“Probst’s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete … A fascinating—and surprisingly fun—wide-angle look at advertising.— Kirkus Reviews (starred review)


Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in.

Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.

Assemblage will show you

  •  Why perception is the truth and how to shape people’s perceptions
  •  Why we relate to antiheroes, villains, and saviors
  •  How brands can reassure consumers about their past, present, and future
  •  How to leverage data and insights to deliver a personalized, human-centric consumer experience
  •  How brands can make a positive impact on people, society, and the economy

Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.

While major retailers like Amazon may carry Assemblage (The Art and Science of Brand Transformation), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

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Product Details

Author:
Emmanuel Probst
Format:
Hardcover
Pages:
240
Publisher:
Ideapress Publishing (January 10, 2023)
Language:
English
ISBN-13:
9781646871254
ISBN-10:
1646871251
Dimensions:
6" x 9"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20240125164410-20240125.xml
Folder:
TWO RIVERS
List Price:
$28.95
Case Pack:
32
As low as:
$16.50
Publisher Identifier:
P-PER
Discount Code:
C
Country of Origin:
United States
Pub Discount:
60
Weight:
19.04oz

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