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Audience (Marketing in the Age of Subscribers, Fans and Followers)

ISBN: 9781118732731
List Price: $25.00

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SKU:
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Overview

Proprietary audience development is now a core marketing responsibility.

Every company needs audiences to survive.  They are where you find new customers and develop more profitable relationships.  And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. 

With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative.  This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term. 

As content marketing professionals have discovered, the days of “build it and they will come” are long gone.  If you’re looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.

This book title, Audience (Marketing in the Age of Subscribers, Fans and Followers), ISBN: 9781118732731, by Jeffrey K. Rohrs, published by Wiley (November 11, 2013) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days. Expedited shipping is also available.

Unlike Amazon and other retailers who may also offer Audience (Marketing in the Age of Subscribers, Fans and Followers) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Audience (Marketing in the Age of Subscribers, Fans and Followers) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
Jeffrey K. Rohrs
Format:
Hardcover
Pages:
288
Publisher:
Wiley (November 11, 2013)
Language:
English
Audience:
General/trade
ISBN-13:
9781118732731
Weight:
16.8oz
Case Pack:
18
File:
Wiley-wiley.1.20230517-20230517.xml
Folder:
Wiley
List Price:
$25.00
As low as:
$17.25
Shipping Origin:
Wiley-1
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
6.3" x 9.2" x 1.3"

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