In the tradition of great cultural figures like Marshall McLuhan and Neil Postman, New York Times chief television critic James Poniewozik traces the history of television and mass media from the early 1980s to today, and demonstrates how a “volcanic, camera- hogging antihero” merged with America’s most powerful medium to become our forty-fifth president. Beginning where Postman left off, Audience of One weaves together two compelling stories. The first charts the seismic evolution of television from a monolithic mass medium, with three mainstream networks, into today’s fractious confederation of “spite-and-insult” media subcultures. The second examines Donald Trump himself, who took advantage of these historic changes to constantly reinvent himself: from boastful cartoon zillionaire; to 1990s self-parodic sitcom fixture; to The Apprentice-reality-TV star; and, finally, to Twitter-mad, culture-warring demagogue. A trenchant, often slyly hilarious, work, Audience of One provides an eye- opening history of American media and a sobering reflection of the raucous, “gorillas-are always-fighting” culture we’ve now become.
This book title, Audience of One (Donald Trump, Television, and the Fracturing of America), ISBN: 9781631494420, by James Poniewozik, published by Liveright (September 10, 2019) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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