Overview
In Avala Is Falling, Jovanović’s breakout success in 1978, a young woman challenges the expectations that teachers, parents, bus drivers, and doctors have for her. The “Avala” of the title refers to a mountain south of Belgrade which is home to some of Serbia’s most important nationalist monuments and shrines; it is also the site of the main mental hospital for the region, and its “falling” is the unexpected fulfillment of a prophecy from a traditional Serbian folk song. Jovanović’s use of stream of consciousness in her characters’ thinking and speaking, as well as of intertextuality in description and plot advancement heralded the arrival of an innovative new writer who was determined to break with the of traditional concerns of earlier women writers.
This book is now recognized as much more than “jeans prose,” although the fame the book achieved under that characterization eventually pushed it to cult status. Jovanović is now considered a major avant-garde writer, whose stylistic innovations were as challenging as her women-centered themes.
While major retailers like Amazon may carry Avala Is Falling, we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.
We’re trusted by over 75,000 customers, many of whom return time and again. Want proof? Just check out our 25,000+ customer reviews—real feedback from people who love how we do business.
Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of Avala Is Falling.