Overview
āHow many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising, the world would be a more intelligent and prosperous place.ā āJonah Berger, New York Times bestselling author of Contagious and The Catalyst
āIncisive and daring, Badvertising is the only book you need to truly understand both the inner workings of Americaās ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity. After just one reading, youāll never see advertising the same way again.ā āDrew Eric Whitman, bestselling author of Cashvertising
How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad?
These are the questions answered in Badvertising. A provocative, truth-to-power exposĆ© of ad agenciesā flaws, foibles, and failingsāand why they matter to the consumer and to those in the business. Morris, an advertising legend known as āTagline Jim,ā surveys myriad advertising āagents of stupidity.ā Hilarious, horrifying, and insightful, each chapter is a grenade lobbed into Americaās ad bunkers.
Badvertising is a candid, never-seen-before accumulation of real-world donāts and more donāts, providing valuable cautionary tales of advertisingās stupid side.
This book title, Badvertising (An Expose of Insipid, Insufferable, Ineffective Advertising), ISBN: 9781632651846, by Jim Morris, Drew Eric Whitman, published by Red Wheel Weiser (May 1, 2021) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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