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Badvertising (An Expose of Insipid, Insufferable, Ineffective Advertising)

ISBN: 9781632651846
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Overview

Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere.

“How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising, the world would be a more intelligent and prosperous place.” —Jonah Berger, New York Times bestselling author of Contagious and The Catalyst

“Incisive and daring, Badvertising is the only book you need to truly understand both the inner workings of America’s ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity. After just one reading, you’ll never see advertising the same way again.” —Drew Eric Whitman, bestselling author of Cashvertising

How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad?

These are the questions answered in Badvertising. A provocative, truth-to-power exposé of ad agencies’ flaws, foibles, and failings—and why they matter to the consumer and to those in the business. Morris, an advertising legend known as “Tagline Jim,” surveys myriad advertising “agents of stupidity.” Hilarious, horrifying, and insightful, each chapter is a grenade lobbed into America’s ad bunkers.

Badvertising is a candid, never-seen-before accumulation of real-world don’ts and more don’ts, providing valuable cautionary tales of advertising’s stupid side.

This book title, Badvertising (An Expose of Insipid, Insufferable, Ineffective Advertising), ISBN: 9781632651846, by Jim Morris, Drew Eric Whitman, published by Red Wheel Weiser (May 1, 2021) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Badvertising (An Expose of Insipid, Insufferable, Ineffective Advertising) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Jim Morris, Drew Eric Whitman
Format:
Paperback
Pages:
272
Publisher:
Red Wheel Weiser (May 1, 2021)
Language:
English
ISBN-13:
9781632651846
ISBN-10:
163265184X
Dimensions:
6" x 9"
File:
Redwheel-RedWheelWeiser_12082022_P5731262_onix21-20221207.xml
Folder:
Redwheel
List Price:
$19.95
Case Pack:
40
As low as:
$9.98
Publisher Identifier:
P-MISC
Discount Code:
A

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