Base of the Pyramid Markets in Asia (Innovation and Challenges to Sustainability)

ISBN: 9781032174518
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Overview

The Innovation and Sustainability in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes, and various aspects of interest across four key geographical regions where Base of the Pyramid (BOP) markets are located – Latin America, Asia, Africa, and affluent countries. This book focuses on the BOP markets in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner.



Base of the Pyramid Markets in Asia deals with, amongst other topics, the innovation and innovativeness that is necessary to better the life of resource-poor population groups. The book covers various themes and aspects of BOP markets in Asia and their embeddedness in socio-cultural settings, and adopts a variety of theoretical angles for analysing the phenomena. Thus, this book aims at furthering our understanding of BOP markets in Asia and at deriving valuable recommendations for managers and policy makers. BOP markets face unique challenges and private sector actors alone cannot ensure sustainable value creation activities. Multidimensional elements and factors are needed to alleviate poverty and create economic development aligned with principles of sustainable development. Therefore, the book comprises critical and empirical studies as well as conceptual papers on the challenges linked to BOP markets in Asian countries.



This book is recommended reading for managers and policy makers, as well as students and academics interested in Base of the Pyramid markets.

This book title, Base of the Pyramid Markets in Asia (Innovation and Challenges to Sustainability), ISBN: 9781032174518, by Marlen Gabriele Arnold, Stefan Gold, Judy N. Muthuri, Ximena Rueda, published by Taylor & Francis (September 30, 2021) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Marlen Gabriele Arnold, Stefan Gold, Judy N. Muthuri, Ximena Rueda
Format:
Paperback
Pages:
152
Publisher:
Taylor & Francis (September 30, 2021)
Language:
English
ISBN-13:
9781032174518
Weight:
8oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_240508045139592-20240508.xml
Folder:
TAYLORFRANCIS
List Price:
$54.99
Series:
Innovation and Sustainability in Base of the Pyramid Markets
Case Pack:
10
As low as:
$49.49
Publisher Identifier:
P-MISC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30

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