Overview
This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors, and entrepreneurs. Deep inequalities, violence, and urbanisation characterise the region. Despite the reduction of poverty observed during the first two decades of the 21st century, Latin America is the most unequal region in the world. Outside active war zones, the region has the highest homicide rate in the world and violence and inequality are both deeply intertwined. Markets have a crucial role to play in closing this gap and offering job and income opportunities, especially to unemployed youth, paving the way for safer, more peaceful, and sustainable development.
The book also offers a theoretical reflection on the role that community enterprises who manage common-pool resources can play in serving markets and creating income opportunities for the rural poor.
The book is recommended for managers, policy makers, students, and scholars interested in Base of the Pyramid markets and their potential to lift people out of poverty and to promote a more equal society.
This book title, Base of the Pyramid Markets in Latin America (Innovation and Challenges to Sustainability), ISBN: 9781032043876, by Ximena Rueda Fajardo, Marlen Gabriele Arnold, Judy N. Muthuri, Stefan Gold, published by Taylor & Francis (May 31, 2023) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Base of the Pyramid Markets in Latin America (Innovation and Challenges to Sustainability) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Base of the Pyramid Markets in Latin America (Innovation and Challenges to Sustainability) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!