Behavioral Data Analysis with R and Python (Customer-Driven Data for Real Business Results)

ISBN: 9781492061373
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Overview

Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis.

Advanced experimental design helps you get the most out of your A/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can't run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, thispractical book provides complete examples and exercises in R and Python to help you gain more insight from your data--immediately.

  • Understand the specifics of behavioral data
  • Explore the differences between measurement and prediction
  • Learn how to clean and prepare behavioral data
  • Design and analyze experiments to drive optimal business decisions
  • Use behavioral data to understand and measure cause and effect
  • Segment customers in a transparent and insightful way

This book title, Behavioral Data Analysis with R and Python (Customer-Driven Data for Real Business Results), ISBN: 9781492061373, by Florent Buisson, published by O'Reilly Media (August 17, 2021) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Florent Buisson
Format:
Paperback
Pages:
358
Publisher:
O'Reilly Media (August 17, 2021)
Language:
English
ISBN-13:
9781492061373
ISBN-10:
1492061379
Dimensions:
7" x 9.19"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20240124155707-20240124.xml
Folder:
TWO RIVERS
List Price:
$79.99
As low as:
$45.59
Publisher Identifier:
P-PER
Discount Code:
C
Case Pack:
11
Country of Origin:
United States

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