Overview
A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
This book title, Ben & Jerry's: The Inside Scoop (How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor), ISBN: 9780517883709, by Fred Lager, published by The Crown Publishing Group (May 16, 1995) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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