Overview
This book is filled with guidance on building a value-driven brand by working through all departments in the bank. Not just for marketers, the sticky bank brand of the future is also built by human resources, operations, sales, and all other departments within the bank working together. With sections on branding, business development, customer experience, culture, and innovation, Beyond Sticky includes exercises to help bank executives break free from the commodity mindset and create new value offerings for their bank and its customers.
This is a must read for bankers who want to stop chasing hot money and lowball pricing and start generating goodwill and loyalty like never before. Beyond Sticky shows the way to break out of an increasingly competitive and ever-changing marketplace.
This book title, Beyond Sticky (Get off the commodity hamster wheel and create a bank brand people love), ISBN: 9781948484787, by Martha Bartlett Piland, published by Clovercroft Publishing (September 3, 2019) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Beyond Sticky (Get off the commodity hamster wheel and create a bank brand people love) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Beyond Sticky (Get off the commodity hamster wheel and create a bank brand people love) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!