Overview
Navigate the economy with this insightful new book
The world is awash with economic information. Governmentsrelease reports. Pundits give their interpretation on television.And the stock market may go its own way, confusing everyone. Howcan you better understand what it means for you?
Big Picture Economics, a new book by award-winningcolumnist and futurist Joel Naroff and veteran journalist RonScherer, says the thread that ties everything together is"context."
The authors show how consumers, business, the Federal Reserve,and government take into account what's going on around them tomake critical decisions like buying new products, building newfactories, changing interest rates, or setting budget goals. Thebook provides a clear roadmap to understanding the whole storybehind the global economy.
Big Picture Economics helps readers understand howcontext impacts decisions and decision makers.
- The Federal Reserve and Congress in formulating economicpolicy
- Consumers in a shopper nation and what makes us buy or notbuy
- Corporations making decisions on whether to build new factoriesand buy other companies
- The federal budget that must deal with complex issues, includingthe reduction of health care spending
- A simple test for tax cuts or increases: will they help theeconomy grow?
- Where to produce and where to sell in a global economy that ismore like a Mobius strip than a flat world
- International events that can ripple through the economy andultimately affect workers in the Midwest
- Technology, such as intelligent drones to wearable computers, arechanging the future
Experts laud the book for its perceptive insights:
"It all sounds like common sense, but it is actually based on aclose, expert reading of economic history and what that historyimplies for the future. Read this book to become a more educatedjudge of economic policy."
—Robert Moffitt, Krieger-Eisenhower Professor ofEconomics at Johns Hopkins University
"Naroff and Scherer show how seemingly unrelated things like anupgrade of the Panama Canal, a Tex-Mex restaurant's menu change, orhow many Americans are overweight turn out to be intricately linkedto our daily experiences. What brings the book to life is theauthors' focus on these hidden interconnections."
—Brendan Conway, blogger and columnist,Barron's
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