Overview
Praise for Black Tie Optional: A Complete Special EventsResource for Nonprofit Organizations, Second Edition
"I wish I had had this invaluable book when I was helping planfundraisers in the past. My life would have been easier, and ourbank account healthier. Don't torture yourself: get this book,follow its advice and be a hero!"
—Richard B. Stolley, Senior Editorial Adviser, Time, Inc.Founding Editor, People magazine
"Black Tie Optional is anything but an optional read.This step-by-step guide on how to strategize and execute asuccessful fundraiser is essential to anyone considering how bestto tackle the complicated world of event planning. Black TieOptional is the archetypal roadmap for those undertaking therewarding yet overwhelming journey of successful fundraising. Anabsolute must read!"
—Cathy Elkies, Senior Vice President and Charity Auctioneer,Christie's
"Harry Freedman knows how to plan an event. He has it down to anart. "
—World-renowned artist PETER MAX
Regardless of the kind of big event your organization hasplanned for its next fundraiser, everything you need to know and dois in this thorough and essential handbook. Now in a SecondEdition, Black Tie Optional demystifies the process andmakes it as easy as possible to have a successful event thatgenerates money as well as new supporters. Authors and industryexperts Harry Freedman and Karen Feldman cover all the angles andshow you how to:
- Decide on the best kind of event for your organization
- Select the best location and date for your event
- Develop budgets
- Reach and book celebrities
- Create invitations and get publicity
- Set ticket prices
- Organize and motivate your committees
This handy, how-to manual takes you step by step through theentire process of selecting and producing simple and complicatedevents and arms you with all the information you need, includingpractical advice, real-world examples from actual events, summarychecklists, and worksheets. Black Tie Optional is destinedto become your dog-eared blueprint for making money and allies inthe name of your cause.
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