Blind Spots (A Guide to Eliminating Today's Automotive Digital Media Waste)

ISBN: 9781642252262
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$15.99
SKU:
9781642252262
Availability:
279.75
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Product Details

Author:
Jeremy Anspach
Format:
Paperback
Pages:
182
Publisher:
Advantage Media Group, Inc. (June 29, 2021)
Language:
English
ISBN-13:
9781642252262
ISBN-10:
1642252263
Dimensions:
5.98" x 9.02" x 0.39"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20250226161225-20250227.xml
Folder:
TWO RIVERS
List Price:
$15.99
Case Pack:
42
As low as:
$9.11
Publisher Identifier:
P-PER
Discount Code:
C
Country of Origin:
United States
Pub Discount:
60
Weight:
8.8oz
Imprint:
Advantage Media Group
Audience:
General/trade

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Overview

THE SECRETS TO DRIVING HIGH-OCTANE PROFITS.
It’s time for dealerships to open their eyes to marketing blind spots—and embrace innovative twenty-first-century strategies before it’s too late.
The rise of digital marketing has forever changed how dealers interact with consumers—and understanding how to use these new cyber-selling tactics is critical for dealers who want to combat shrinking margins and new industry disrupters. For the first time in book form, Jeremy Anspach lays out these revolutionary methodologies in plain, easy-to-understand language, designing how-to concepts that will help you avoid drowning in useless data—and focus on the proven metrics that matter.
This is the fact-based guidebook the industry has been waiting for, providing easily executable solutions for gaining market share and building a powerful advantage over your competition. That’s why Rhett Ricart, 2020 NADA Chairman and CEO of Ricart Automotive, says, “This is a book that every dealer principal should be required to read.”

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