Overview
How the murder of George Floyd transformed the attitude towards and implementation of DEI across the world
Boom to Backlash: George Floyd's Legacy on DEI as a Business Imperative examines the seismic shift in DEI initiatives following George Floyd's completely preventable death, exploring the initial surge of corporate commitments to DEI, the tangible progress and advancements made, and the subsequent backlash. Through data and case studies, as well as the unparalleled personal experiences of Black executive, global DEI expert, and author DK Bartley, this book illustrates how DEI has evolved from a fringe concept to a crucial element of business strategy, corporate success, and social progress. Some of the topics explored in this book include:
- The mischaracterization of DEI as “new” or “woke” by various platforms
- The real impact of DEI on a business's bottom line
- The future of DEI with respect to the current political climate and technology's role in implementation strategies
- Why George Floyd's murder was a catalyst for change
By addressing these critical aspects of DEI within the context of recent historical events, Boom to Backlash engages with a growing audience of business and political leaders, social media influencers, HR professionals, and individuals who want to understand and implement effective DEI strategies in a post-2020 world.
While major retailers like Amazon may carry Boom to Backlash (George Floyd's Legacy on DEI as a Business Imperative), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.
We’re trusted by over 75,000 customers, many of whom return time and again. Want proof? Just check out our 25,000+ customer reviews—real feedback from people who love how we do business.
Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of Boom to Backlash (George Floyd's Legacy on DEI as a Business Imperative).