Overview
How did the 360-year-old scissor company, Fiskars, double itsprofit in key markets just by realizing its customers had alreadyformed a community of avid scrapbookers? How is Best Buy planningto dominate the musical instruments market? By understanding theBrains on Fire model of tapping movements and stepping away fromthe old-school marketing "campaign" mentality.
Brains on Fire offers original, practical and actionable stepsfor creating a word-of-mouth movement for corporations, products,services, and organizations. It takes you step-by-step through thenecessary actions needed to start your own authentic movement.
- Develop and harness a powerful, sustainable, word-of-mouthmovement
- Describes 10 lessons to master and create a powerful,sustainable movement
- The Brains on Fire blog is often ranked in the top 100 ofAdAge's Power 150 Marketing Blogs
This book title, Brains on Fire (Igniting Powerful, Sustainable, Word of Mouth Movements), ISBN: 9780470614181, by Robbin Phillips, Greg Cordell, Geno Church, Spike Jones, published by Wiley (August 31, 2010) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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