Overview
Develop and harness a powerful, sustainable word-of-mouthmovement
How did the 360-year-old scissor company, Fiskars, double itsprofit in key markets just by realizing its customers had alreadyformed a community of avid scrapbookers? How is Best Buy planningto dominate the musical instruments market? By understanding theBrains on Fire model of tapping movements and stepping away fromthe old-school marketing "campaign" mentality.
Brains on Fire offers original, practical and actionable stepsfor creating a word-of-mouth movement for corporations, products,services, and organizations. It takes you step-by-step through thenecessary actions needed to start your own authentic movement.
- Develop and harness a powerful, sustainable, word-of-mouthmovement
- Describes 10 lessons to master and create a powerful,sustainable movement
- The Brains on Fire blog is often ranked in the top 100 ofAdAge's Power 150 Marketing Blogs
While major retailers like Amazon may carry Brains on Fire (Igniting Powerful, Sustainable, Word of Mouth Movements), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.
We’re trusted by over 75,000 customers, many of whom return time and again. Want proof? Just check out our 25,000+ customer reviews—real feedback from people who love how we do business.
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