Overview
Bestselling author and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch.
Brand is everything. Whether youāre a real estate broker, a hair stylist, or a freelance contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brandāyou just might not know it yet.
Brand It Like Serhant brings readers through Ryanās three-step strategy that transformed him from that-broker-above-Burger Heaven into the founder of SERHANT., the most recognized real estate brand in the world. In Phase One, youāll discover your core identity, from your written brand statement to fonts, colors, posing for photos, and more. In Phase Two, youāll learn how to deliver consistent contentārealisticallyāby understanding social platforms and making the right choices for your work. And in Phase Three, youāll shout it from the mountaintops: share your accolades, leverage growth, and achieve your full potential.
Weaving interviews with household names like Gary Vaynerchuk, Rebecca Minkoff, and Mark Manson, custom worksheets to get organized, and a case study of one personās progress through each chapter, Brand It Like Serhant is textbook, classroom, and teacher rolled into one. Start to finish, Ryanās actionable guide empowers you to build an authentic, enduring brand by becoming known for what you want to be known forāand skyrocket your career.
This book title, Brand It Like Serhant (Stand Out From the Crowd, Build Your Following, and Earn More Money), ISBN: 9780306923128, by Ryan Serhant, published by Hachette Books (February 6, 2024) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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