Overview
In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.
Welcome to the new world of neuromarketing.
Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn:
Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.
This book title, Brand Seduction (How Neuroscience Can Help Marketers Build Memorable Brands), ISBN: 9781632650139, by Daryl Weber, published by Red Wheel Weiser (April 25, 2016) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Brand Seduction (How Neuroscience Can Help Marketers Build Memorable Brands) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Brand Seduction (How Neuroscience Can Help Marketers Build Memorable Brands) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!